by Jeremy Skiba

JOE COOK leads NRHL hockey operations

DETROIT, MI – The National Roller Hockey League is proud to announce that Joe Cook has been named Director of Hockey Operations.

Serving as the Director of Hockey Operations for the NRHL, Cook will be working alongside Director of Player Personnel, Ryan Webb, and with general managers in the league ensuring that general managers adhere to the salary cap and contract regulations. 

Cook brings a wealth of roller hockey experience to the NRHL having worked in the industry for 25 years. He served as the Vice President of Roller Hockey for Mission and Bauer Hockey before venturing out on his own to start Alkali Hockey in 2011, where he served as a CEO. In 2015, he sold Alkali Hockey to Wholesale Sports Inc and was retained as COO. Cook with high hopes for the NRHL, knows how prominent and successful this league can become.

“I believe that the next real growth of the sport will be directly correlated with the formation of a true professional league. In order for the sport to grow, there needs to be a professional league put in place,” Cook stated. “I was at the first meeting held by the NRHL with Bobby and Matt at my side and since that day I knew I fully supported their vision.”

NRHL Commissioner Bobby Clouston shared how supportive and helpful Cook has been in the formation of the league. 

“Joe has been so dedicated to the league since day one and there is no one else I would rather have as our Director of Hockey Operations,” Clouston said. “He’s a hard worker and someone we can trust to make sure every team complies with our salary cap expectations.”

Cook played three years of professional roller hockey in the RHI with the Anaheim Bullfrogs. He has also been a captain for Team USA in 1996, 1997 and 1998 at the IIHF Inline World Championships, then went on to be the Head Coach of Team USA from 1999-2000 and 2012-2017. He also played NCAA hockey at Miami University in Ohio as well as in the AHL and ECHL. 

The National Roller Hockey League is the only professional inline hockey league in North America and has teams in Detroit, St. Louis, Port Huron, and Grand Rapids. For more information, visit our website at and find us on Facebook, Instagram, Twitter, Tik Tok, and YouTube.